Logo with the text "Pana Sea" and a blue and green plus symbol on a light green background, above a lush hill with palm trees.

PanaSea

Overview:
At the inception of PanaSea's mission to construct a sustainable, commercial aquaculture facility off the coast of Panama, my team and I joined forces with co-founder and CEO Dave Grossman to spearhead various branding initiatives. Our role encompassed the development of the brand identity, website, prospectus, and collateral materials, all aimed at attracting crucial investments for this groundbreaking project. Through our collaborative efforts, we supported PanaSea in showcasing its vision and enticing potential investors to be a part of its world-changing venture.

Role:
Creative Director

Services:
Strategy
Branding
Design
UX/UI Design
Wordpress Development

The Brand Identity

The inspiration for PanaSea is Sustainable & Honest with a modern minimalism feel. The Sans-serif font creates a clean, scientific look while the icon evokes a medical cross made out of sea cucumbers.

Each color represents an aspect of the ocean and creates an environmentally friendly tone while also being professional and creating trust.

Logo with the text 'Pana Sea' and a cross-like symbol in green and blue.
Blue background with the words 'Pana Sea' in white, featuring a stylized plus symbol next to 'Pana.'
Green logo featuring the text 'Pana Sea' with a stylized cross symbol.

The Collateral Design

Educating an audience about sea cucumbers can be challenging. In collaboration with the PanaSea team, we created a range of collateral materials to effectively convey information about sea cucumbers. These materials include engaging infographics, investor pitch decks, and ebook pages. Our goal was to provide comprehensive resources that would help the audience better understand the subject matter and the significance of PanaSea's work.

Image featuring business cards for "Pana Sea" and a map of Panama with notable locations like Panama City, Colón, and Cacique, indicating a PanaSea lab and farming zone near Isla Mamey.
Illustration of ocean acidification cycle showing CO2 entering the ocean, lowering pH levels. Microalgae masses digest, raising pH. Excretion with CaCO3 promotes coral growth.
Illustration of the human body showing the skeletal system, digestive organs, and heart.
Infographic illustrating the production and processing cycle of seafood. It includes six icons: ocean and fish, seafood product, fishing, seafood packaging, processing plant, and delivery truck. Arrows connect each step in a circular flow, labeled 'Production & Processing.'"

The Web & UI/UX

When designing and developing the inaugural PanaSea website, we adopted a minimalist approach to ensure a clean and approachable user experience. By prioritizing simplicity, we created a platform where information and imagery seamlessly flow, allowing visitors to engage with the content effortlessly. This design strategy aims to provide a user-friendly interface that presents PanaSea's information in a visually appealing and easily accessible manner.

Screenshot of a website displaying sea cucumber aquaculture information, overlaying a tropical landscape with palm trees and water. The page title reads "PanaSea" and features a blurred image of a sea cucumber. The text highlights a commercial aquaculture company in Panama.
Homepage of PanaSea website showcasing sustainable sea cucumber farming. Features a scenic ocean background, company mission statement, information on sea cucumbers, images of sea cucumbers, and team member at a microscope. Includes contact info.